Social Media Management
This day and age, social media is where the conversation happens. Proper social media management is more than just posting a picture or sending a tweet, it’s understanding how to manage accounts that keep conversations going, promote initiatives, and act as a reliable customer service tool for your customers. While I’ve managed a variety of social media accounts in the past, below you’ll find a few examples of accounts I’ve managed.
SHOPGATE
LinkedIn Management | Facebook Management | Twitter Management | Content Creation | Graphic Design Direction
I was tasked with creating compelling social media content for Shopgate in the B2B SaaS space, a traditionally dry arena. Upon taking over, I was able to increase traffic to the site from social by approximately 350%. When joining Shopgate, I first focused on establishing thought leadership via LinkedIn, with plans to scale to other platforms. During my time with the company, I was able to increase impressions and engagement by 400% respectively.
Nectar Sunglasses
Instagram Management | Facebook Management | Twitter Management | Content Creation | Graphic Design
Based in Charleston, SC, Nectar Sunglasses is an outdoor apparel company with the mission to help you live “the sweet life,” whatever your definition of the sweet life may be. They also focused on a variety of philanthropic initiatives, including bringing awareness to the safety and protection of the honeybee. I worked with Nectar’s social media accounts during the summer and fall of 2017 and developed a variety of tactics and contests that supported customer listening, customer engagement, and follower growth. During this time, I was able to increase their overall following by 21% in just a few months. I also grew their Facebook engagement by 318.69% as well as increased Instagram engagement by 45.9%.
chili technology
Facebook Management | Twitter Management | Content Creation | Graphic Design
Chili Technology, most popular for their flagship sleep product, the ChiliPad, a heating and cooling mattress pad, needed assistance with their overall digital presence. In addition to other digital content services, I also managed their Facebook and Twitter accounts to support their overall goals, engage with customers, and act as a customer service resource from 2015 - 2017. These efforts, in conjunction with SEO, content marketing, social media management, email marketing, PPC, Facebook advertising, and a complete website redesign, we were able to improve the customer experience and increase revenue. Below are a few examples of my social media content for this client.
brondell
Facebook Management | Twitter Management | Content Creation | Graphic Design
Brondell, the healthy home product company, came to us in search of revitalizing many aspects of their digital marketing, including social media marketing. During this time, I was responsible for Brondell’s organic Facebook management from 2017 - early 2018 by creating content for posts and serving as a customer service resource. As a result, I was able to increase revenue through social media by 89% and continued to grow their following. Below are just a few examples of my social media content for this client.
