Crowdfunding Marketing

During my first two years with Enventys Partners, formerly Command Partners, I worked with the crowdfunding department on over 100 campaigns, raising millions of dollars for our clients. My work included brand voice creation, content development, campaign page development, graphic design direction, email marketing, copywriting, and social media management. From home products to tech and wearables and everything in between, I took the time to understand these burgeoning business’ audiences and goals so that my team could create content that would support the brand while capturing the attention of their customer base. Although I have worked on over 100 campaigns, what you’ll find below is just a glimpse of the success my teams and I experienced while working in crowdfunding marketing.

Polygons

Brand Voice & Content Development | Organic Social Media Strategy & Management | Landing Page Development | Lead Generation Implementation

Polygons is a four-in-one measuring spoon with origami-like features that lays flat when not in use for all of your cooking and baking needs. This project was a special one for my team and myself, as this was the first full-service million dollar campaign for our agency, raising $1,022,120 by the time the campaign ended. While working with the Polygons campaign, I was responsible for establishing their brand voice, content development, writing and building a landing page for lead generation efforts, and daily social media management.

Professor einstein

Brand Voice & Content Development | Organic Social Media Strategy & Management | Landing Page Development | Lead Generation Implementation

Professor Einstein, created by the groundbreaking firm, Hanson Robotics, is the first interactive robot that can engage with your children and act as the perfect study buddy with a variety of games that teach your science and math. Professor Einstein was a hit in the crowdfunding world, gaining attention from backers and publications alike. While working with the Professor Einstein campaign, I was responsible for establishing their brand voice, content development, writing and building a landing page for lead generation efforts, and daily social media management. The Professor Einstein team also visited CES (Consumer Electronics Show) that year, and my team and I helped manage the promotion of their booth during the event for extended coverage.

Gemio

Brand Voice & Content Development | Organic Social Media Strategy & Management | Landing Page Development | Lead Generation Implementation

Gemio is a startup that created a smartband wearable that was perfectly timed with the rise of the EDM and music festival wave. The light-up tiles allow users to sync with friends, the music, or the crowd around them for the most immersive concert experience yet. While working with the Gemio campaign, I was responsible for establishing their brand voice, content development, writing and building a landing page for lead generation efforts, and daily social media management. Our team also paired our proven crowdfunding tactics with celebrity influencer marketing to give the campaign an added boost, ultimately raising $212,535, which was 425% of their funding goal.