Email Marketing
What better way to reinforce your brand than by talking to your most loyal fans straight from their inbox? Whether I’m seeking out new lead generations campaigns to grow your email list, or creating content that nurtures your current leads, email marketing is an aspect of digital marketing that I have thoroughly enjoyed and continue to seek new ways to grow in daily.
Holly & Tanager
Voice & Style Development | Content Creation | Email Marketing Execution | Email Marketing Testing | Graphic Design Direction
This young company creates sophisticated, timeless bags that add elegance and function to your day to day. After focusing on developing other aspects of their brand online, they sought help to grow their digital brand, specifically through email marketing. I developed a plan that included writing newsletters and promotional emails. Each email was developed, refined, and executed based on the results of continuous testing and customer listening. These emails aided in improved sales for the company. Click each email below for a closer look at the content I developed.
Nectar Sunglasses
Voice & Style Development | Content Creation | Email Marketing Execution | Email Marketing Testing | Graphic Design Direction
Based in Charleston, SC, Nectar Sunglasses is an outdoor apparel company with the mission to help you live “the sweet life,” whatever your definition of the sweet life may be. They also focused on a variety of philanthropic initiatives, including bringing awareness to the safety and protection of the honeybee. I worked with Nectar during the summer and fall of 2017 and 2018 and developed promotions like Christmas in July, Bee Week, various End of Summer sales, and more. I also updated abandoned cart series, sent re-engagement emails, and more. Each year, my email marketing efforts resulted in thousands of dollars of sales during their busiest time of year while supporting their brand and their mission. Please view the emails below for just a few examples of the content I developed for Nectar. Unfortunately, current spam laws do not allow these emails to be viewed in external browsers.
Chili Technology
Voice & Style Development | Content Creation | Email Marketing Execution | Email Marketing Testing | Graphic Design Direction | Lead Generation
My voice and style and content efforts for Chili Technology, the healthy sleep company, included email marketing as well. Through monthly newsletters and promotional emails I was able to grow Chili Technology’s brand, engage with their customers, and support every campaign initiative. Combined with lead generation efforts, email marketing was able to grow and strengthen Chili Technology’s customer base while increasing sales.
Brondell
Voice & Style Development | Content Creation | Email Marketing Execution | Email Marketing Testing | Graphic Design Direction | Lead Generation
Brondell, the healthy home product company, came to us in search of revitalizing many aspects of their digital marketing, including email marketing. During this time, I created and implemented weekly newsletters and promotional emails, as well as applied an email automation element that helped improve Brondell’s abandoned cart. All of these efforts contributed to 13% of their total revenue during my time working with the company.